Using Cybersecurity as a Differentiator in Your Business

September 23rd, 2019 Posted by Best Practices, Disaster, Hackers, Networks, Security, Staff 0 thoughts on “Using Cybersecurity as a Differentiator in Your Business”

Customers are more aware than ever of how vulnerable their information is, and they depend on you to step up and to keep them safe while providing them with excellent customer service. Here are 5 steps to help your company gain a competitive edge with cybersecurity.

Audit, audit, audit – you can’t fix a hole unless you know where it is, and more than 70% of all cybersecurity incidents today are the result of internal security issues. Frequent and consistent audits of your network will give you the knowledge you need to address any issues before they become a security breach.

Get certified – does your industry have guidelines or standards for compliance in security? If so, make it a point to get very familiar with them and seek out any certifications offered. This will help you better protect your customers and your business, help you avoid costly fines, and it will show your customers that you take your commitment to them seriously.

It’s a culture thing – cybersecurity is all about team work. Every single person in your company is a part of your defense against data breaches and other security threats, and it’s important that they understand how valuable a proactive approach is in protecting your company and your customers. Making security a part of your company culture also communicates your dedication to your customers. The more they feel comfortable and safe doing business with your company, the more they’ll be inclined to recommend you.

Get everyone up to speed – values and culture are important, but your employees need the practical skills to walk their talk. Make sure that you’re taking the time to educate your employees on best practices, current threats, and how to get the most out of the technology and software you provide.

Spread the word – top notch cybersecurity isn’t something you want to keep to yourself. Tell your customers about your commitment to their privacy on your website, in your newsletter, and in ads. Let them know about your certifications, or talk about your employee certifications and trainings on social media. It will help them appreciate your company in a whole new way.

Don’t wait for a breach to take care of your business and your customers, start today. And if you want an expert to help you get everything done right, we have engineers and advisers that are more than happy to help you assess your situation and move forward with a plan that’s tailored to your business. Contact us today to learn more.

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